FISH IN SCOTLAND Information for Advertisers What Can I Advertise? - We advertise game-fishing (with and without accommodation) throughout Scotland. For accommodation-only adverts we require details of fishing available locally. Although we concentrate on fishing for salmon, trout and sea-trout we will consider including advertisements for sea and coarse angling. Special Introductory Offer - Apply now to receive your first 6 months advertising completely free, without obligation. The free trial period commences when you have approved your page and it is placed online as part of the Fish in Scotland website. Use the printable application form on this website to apply. Existing Websites - Fish in Scotland includes direct links to advertisers' own websites. Advertisers therefore also benefit from Fish in Scotland's Internet marketing strategies, which increases traffic to their own sites. Enquiries and Bookings - Interested parties will normally contact advertisers directly, but we will pass on any enquiries we receive at no extra charge. We regularly receive enquiries asking for advice or recommendations for fishing in particular areas of Scotland and always try to match these with appropriate advertisers. Your Own Web Address - We can supply a unique Fish in Scotland web address - www.fishinscotland.net/yourname - linking to your Fish in Scotland page. This is ideal if you don't have your own website or want a separate web page devoted exclusively to fishing. You may use this address (URL) on your business stationery, press advertising and promotional literature to direct Internet users to your page. There is a one-off fee of £25 for a Fish in Scotland web address. Size and Content of Advertisements - Each advertisement is placed on a page of its own, with links from our Home Page, and can contain up to 750 words and 6 pictures. Extra pictures can be added for a one-off payment of £5 each. If possible, please refer to an existing Fish in Scotland advertisement to see the type of information (fishing availability, travel details, etc) required to create your advertisement. We try to include as much information as possible to enable visitors who are unfamiliar with fishing in Scotland to form a clear picture of what is on offer. Over 40% of our visitors come from North America and our own Internet advertising is targeted equally at the overseas and home markets. If you wish to present more information additional Fish in Scotland web pages are available for a one-off fee of £25 per page. Creating and Checking Advertisements - Because we want advertisers to be completely satisfied with the accuracy of their information we submit pages for approval before officially adding them to the Fish in Scotland website. Draft pages can either be viewed online or posted to advertisers for checking. Updates and Changes - All advertisements can be updated at any time free of charge, normally with 24 hours. Sending Text - Text can be sent by post or email, and we are happy to work from websites, brochures or other sources. We try to reproduce your text and information as closely as possible but may need to edit it. Pictures - We can use photographs, slides, drawings, digital images, or pictures from brochures or websites. We suggest including images to show accommodation, fishing (river, loch, fishermen etc), and a general 'scenic' image of the area. If necessary we may be able to supply suitable fishing pictures (free of charge) from our own picture library. Remember that the Web is a visual medium and good quality pictures will really enhance your advertisement. You can add or substitute pictures at any time. Sending PicturesPlease label pictures clearly with your name and a title or short caption, and pack them carefully to avoid damage in the post. We will return them once they have been scanned. Pictures can be sent as scanned or digital camera images on CD, floppy or Zip disk (PC format), or as email attachments. Finally - Remember that your advertisement will be accessible round the clock 365 days a year, and will be targeted at a specialist angling audience throughout the world. Many advertisers report good responses from our service and we believe we offer excellent value in terms of the quality and depth of information we present to our many angling visitors. If you have any queries please phone 0131 552 4973 during office hours. FISH IN SCOTLAND Annual Advertising Costs (after Free Trial) Full page - up to 6 pictures and 750 words text - £100 (first year)* Extra Pages - to include more information - £25 each (one-off fee) Extra Pictures - £5 each (one-off fee) Web Address - www.fishinscotland.net/yourname (for use on promotional literature) - £25 (one-off fee) Internet Banner Advertisement - please contact us *Following the first year's payment an annual Loyalty Bonus of 20% off applies.   All advertising is payable in advance, commencing 1st March annually. FISH IN SCOTLAND Terms and Conditions Advertisements are carried on fishinscotland.net on the assumption that they comply with the Trade Descriptions Act 1968 and 1972, the Consumer Protection Act 1987, and any other applicable regulation. Fish in Scotland reserves the right to decline or reject any application at any time without assigning a reason, and to remove without notice any advertisement found to contravene the above regulations. The advertiser will be responsible for and shall indemnify Fish in Scotland against all losses, damages, costs and expenses by reason or on account of any libel or infringement of copyright due to text and/or photographs supplied by the advertiser. In the event that Fish in Scotland is found liable to pay damages, costs or expenses, the advertiser will be liable to pay the same to Fish in Scotland. Fish in Scotland disclaims all warranties with regard to the information contained on their website, including all implied warranties of satisfactory quality and fitness for purpose. Fish in Scotland gives no confirmation or guarantee of the description or the standard of the fishing, accommodation, or fishing related products or services as advertised on the website. It is the responsibility of the advertiser to ensure that the content of their advertisement is factually correct throughout the advertising period. Fish in Scotland does not assume any responsibility for the accuracy of this information. In no event shall Fish in Scotland be liable for any damages resulting from loss of use, data or profits, in connection with the use of this information. The design, coding, and intellectual copyright of the Fish in Scotland website are fully protected by UK and international copyright law. Content displayed on the website may not be reproduced in any form without the prior written permission of Fish in Scotland or the appropriate copyright holder. Fish in Scotland reserves the right to alter supplied text and images as necessary, and to modify the design, structure and content of the Fish in Scotland website at any time without notice. Whilst every care will be taken with supplied materials such as photographs Fish in Scotland cannot accept responsibility for loss or damage to them, either in transit or whilst in our care. Advertising will normally be billed annually and must be paid in advance. Advertisers wishing to discontinue their advertisement must notify Fish in Scotland in writing. To maintain the integrity of search engine listings Fish in Scotland reserves the right to leave modified versions of discontinued advertisements online for a limited period of time. Any responses to such advertisements will be forwarded free of charge. Advertisements will be fully removed on request. The Law of Scotland will apply to this contract.